AI Insights · Timothy · September 2023
Top Beauty Retail Apps on Android in Middle East Q3 2023
Explore the performance of the top 5 beauty retail apps on Android in the Middle East during Q3 2023, including trends in downloads and active users.
In the third quarter of 2023, the top beauty retail apps on the Android platform in the Middle East showcased varying performance trends in terms of weekly downloads and active users. Here’s a closer look at how these apps fared:
Nice One | نايس ون saw a notable rise in weekly downloads, especially towards the end of the quarter. Starting with around 6K downloads at the beginning of July, the app peaked at nearly 9.7K in mid-September. Weekly active users also increased from approximately 30.4K in late June to around 36.2K by mid-September.
Bath&BodyWorks experienced fluctuating download numbers throughout the quarter. Downloads rose from 4.2K at the end of June to a peak of 5.9K in late September. The app’s weekly active users showed a similar trend, starting at 20K and reaching a high of 24.3K by the end of August, before stabilizing around 22.3K in late September.
Golden Scent قولدن سنت demonstrated significant growth in downloads, especially in September. Downloads surged from around 600 in early July to over 13K by mid-September. Active users followed this upward trajectory, growing from approximately 2.2K in late June to around 17.8K by the end of September.
Sephora UAE: Beauty, Makeup maintained a steady increase in weekly downloads, beginning at 2.9K at the end of June and reaching nearly 4K by the end of September. The app’s weekly active users consistently grew from around 18.2K in late June to approximately 21.1K by the end of the quarter.
العربية للعود | Arabian Oud experienced an overall increase in downloads, climbing from 2.5K at the end of June to a peak of 5.8K by mid-September. However, active users showed more variability, starting at around 10.8K in late June, peaking at 12.3K mid-September, and then dropping to 9.6K by the end of the quarter.
For more insights and detailed analytics on app performance, visit Sensor Tower.